Dan Kennedy has a few suggestions for making The Herald great again. Some are odd, like ditching the website, but this one is good.
3. Turn right. Despite the Herald’s reputation as a bastion of right-wing Trumpery, the paper’s editorial pages have long been rather staid and moderate. The right-wing reputation comes from a few of its news columnists, especially Howie Carr, who’s long since slid into self-parody; Joe Fitzgerald, a former sportswriter who traffics in snoozy social conservatism; and Adriana Cohen, who recycles seemingly every talking point from Fox News, including the network’s outrageous attacks on the FBI.
The opinion pages, on the other hand, carry respectable syndicated conservatives like Jonah Goldberg, George Will, and Michael Gerson, as well as local voices like freelancer Jim Sullivan, who rarely writes about politics. What would help is if editorial-page editor Shelly Cohen recruited some young, smart, conservative local columnists. Surely there’s some recent college graduate out there who wants to be the next Ben Shapiro or Tomi Lahren who’d be willing to work for a low salary and a shot at Twitter immortality. Unfortunately for the Herald, now as then, the best conservative columnist in Boston is Jeff Jacoby — a Herald alumnus who left the paper for the Globe many years ago.
Moving right is the right move, although I’d quibble with the names mentioned. Of course some current Herald columnists would need to leave.