( – promoted by Paul R. Ferro)
It’s nearly official: WTKK-FM is shedding its news-talk format in favor of nondescript music.
Some quick observations:
1. It’s always sad to see talk radio programming die in Boston. The golden years (of Williams, Burns and Brudnoy) are long gone. Boston deserves local talk radio driven by local issues hosted by folks who have a grasp of political history.
2. Jim Braude is talented and it’s a shame he won’t be on the radio. An unabashed liberal, Braude understood the domain of talk radio: combative, conservative and often with a sense of humor. His longtime colleague Herald columnist Marge Eagan cannot match his wit nor his knowledge of the terrain. Eagan’s fiscally conservative views were contrived and the mostly right-wing audience knew the score, particularly when she covered them up in ballasts of Obama love and incessant rambling about SSM. Her pivoting on issues like public employee union pensions and the Massachusetts hack culture showed that she was unable to make the connection between her reformist liberal politics and the predominate political culture. She will not be missed. She’s no Jerry Williams an honest liberal who clashed against the pathetic Dukakis-led disaster of the 1980s and paid a big price for it. Williams was able to meld his liberal politics with a reform culture.
3. The demise of WTKK spells a nightmare for Howie Carr who was hoping to jump ship after the expiration of his contentious contract. Thus far, there isn’t a non-sports radio format that could offer Howie and his over-sized contract a refuge. I doubt he will survive on “magic radio” in part because, as he fully knows, his audience consists of older people without e-mail addresses.
4. As one commenter over at the Globe noted, Michael Graham did run a frat-house type show that did drive away people interested in real issues. He’s no Howie who remains a titan because he’s got the right amount of local credibility, self-effacing humor and a dedicated audience, far out and angry as it may be.
5. The Globe reports that the demise of WTKK “comes at a time when public radio stations WBUR-FM and WGBH-FM are making moves to strengthen their positions in the non-music format.” This is a prime example of public (tax-supported) dollars crowding out the private market. Should not public radio emphasize the “market failure” which doesn’t produce enough jazz, classical and spoken word projects rather than news talk which is better handled by private enterprise? I wonder if Braude and Eagan capture the irony of the Boston radio environment in which they operated. Public radio is running amok buying up the radio dial.
6 Gayle Fee of the Boston Herald is reporting that we “may not have heard the last of Jim Braude and Margery Eagan.” Possibilities include the emerging publicly-funded WGBH though both talk-masters are still under contract to ‘TKK. I’m not sure whether either of the public radio stations can afford Braude and Eagan.
7. Media critic Dan Kennedy misses the mark. “A station has to have an identity,” Kennedy told the Globe. “At ‘TKK, you had a sort-of liberal show in the morning, basically non-ideological stuff in the middle of the day, and then a hard-core conservative in Graham. When you tune in, you should know what you’re getting.” Isn’t that the point of diversity, Dan? Radio always could use a little serendipity. As with the bankruptcy of AirAmerica, liberals have pretty much written off non-public radio. They are happy with academia, NPR, Hollywood and the urban, high-tech enclaves that have worked well for them (See 2012 and 2010 locally). WTKK posited itself as a rival to WRKO, thinking that moderate listeners would tire of the wing-nut agenda. Not a bad strategy. Ratings for various 96.9 shows outstripped the ones faltering on ‘RKO. Go figure.
8. The shuffle at WTKK may have collateral damage in the form of Jeff Kuhner. “Liberalism’s Worst Nightmare,” is, in the Boston context, “local Radio’s most unlistenable talk show host.” Local hero, the displaced Michelle McPhee is far better for all the right reasons. If the crumbling empire of J. Kahn at Entercomm had more cash, Braude and Eagan might be a good fit proving once again that ‘RKO is the burying ground for reclamation projects (See Finneran).
More observations forthcoming…
UPDATE: The ever-wise, occasional WTKK talk show substitute, Dan Flynn weighs in on the demise of his former part-time employer.