According to some, we need a drastic shift in direction. Rather than figure out what went wrong, we need to blow it all up and start over.
We need a bloodhound. Someone that can spot a RHINO from a mile away. Cliff will cleanse the state Republican Party of any moderates or liberals, reduce party membership levels in the state to 4-6% of registered voters, and rebuild the party from there.
Clearly the way to win elections is to reduce party membership in half. All Republican candidates would then have to take a genetics test to confirm that they are at lest 3 generations removed from a Democrat ancestor.
But, we will have our principles! And we can have a new face, representing the Republican brand in Massachusetts.