Scrounging Cyberspace for Ideological Eyeballs

A recent study on where political activists obtain their respective ideological fixes online revealed some interesting if not surprising twists:

The Economist, for example, is a more effective place to reach self-professed liberals than the Huffington Post, according to the study, which is a surprising conclusion given that the Economist is well known for its libertarian metier and is often ideologically closer to fiscal conservatives than to liberals. At the other end of the electorate, the study found there are more people who identify themselves as conservatives on Politico than on Glenn Beck’s website, or that CBS Sports’ website draws more Republicans than Fox News’s website.

The study further found that only 25% of conservatives visit only conservative sites; 19% visit both conservative and liberal sites; and 9% visit only liberal sites. While the study did not single out Tea Party contingent, it did find that among the population of conservatives surveyed, 48% openly support the Tea Party with 40% being open to persuasion. Twelve percent of conservatives oppose the Tea Party.

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