The latest lesson comes from Israel which learning that the world sports a nasty bias against the only longstanding democracy, established its own YouTube Channel. Unlike the 2006 debacle, the military strikes against Hamas are driving the news coverage. This is beyond Rapid Response; this is framing the debate. The time to establish a YouTubeChannel has arrived. Copious Dissent shows the way.
On December 29th, 2008, the Israeli Defense Force launched its own YouTube Channel, and within one week it was driving all the News and Politics on YouTube. This was a brilliant Public Relations move in order to circumvent the Leftist Press.
More importantly, this should be a model for Conservative and Libertarian bloggers to follow. YouTube, regardless of its documented bias against Conservatives, is the most efficient way at reaching the largest number of people at the cheapest price.
Moreover, it is driving mainstream news shows more and more often. Consequently, any serious grassroots Conservative group without a YouTube channel, that is constantly updated and generating subscribers, is going to be irrelevant within the next decade.
Just to prove this point, an obscure Air America show, The Young Turks, has already started to generate a loyal fan base. They launched their own YouTube channel a little over a year ago, and have become the daily Leftist political fix for the next generation.
TYTs have grown substantially for their relative lack of fame, gaining 33,000+ subscribers in a very short time. These subscribers are alerted immediately whenever TYTs upload a new video, sending thousand of people to view their channel. The more immediate viewers, the faster it goes up the search engines on YouTube, creating an exponential boost in traffic in under a day.
Sadly, there is no comparative conservative counterpart…yet.
Meanwhile the Obama Army marches on. For them it's a sin to be untethered to the Grid.
The bully pulpit has long been one of the most potent weapons in any president's arsenal—but its potency is often a function of technology, from the radio broadcasts that brought FDR's fireside chats into American homes to the YouTube videos now issuing from the office of the president-elect. But the sophisticated online operation of Barack Obama's campaign may position him to mobilize his hyperconnected supporters in novel ways and at unprecedented scale. Judging by a new survey from the Pew Internet & American Life Project, he may already be off to a healthy start.
The weeks after an election are often a welcome respite for Americans who have been inundated with political news for months.
But a report released by Pew today—an apéritif for a larger election report due out early next year—finds that many of the Obama supporters who made up the president-elect's online army have stuck around.
According to a survey of 2,254 adults—1,591 of them Internet users—conducted in late November and early December, 27 percent of “wired” (i.e. Internet-using) Obama voters have gone online to learn about or discuss the presidential transition since the election. The vast majority of those are users who were politically engaged online during the campaign: 33 percent of those voters have used the Internet to follow the transition, compared with just 4 percent of 'Net users who didn't.
By contrast, among McCain voters who were politically engaged online during the campaign, only 11 percent have used the 'Net since to visit sites devoted to electing Republicans or reviving the party's fortune.