If Barack Obama wins the presidency this November, a part of his success might be attributed to his superb skills as an organizer. This recent New York Times article should be a wake-up call to John McCain in particular & Republicans in general if it isn’t already. Team Obama’s creative use of today’s new technology is part of the reason why the mass media is in love with him (ideological compatibility is another). It’s also going to be an important tool for Obama to use as president & has the potential to significantly transform the art & science of grassroots politics. Obama isn’t kidding when he fancies his candidacy (& potential presidency) as “transformational”. Get serious about this, GOP. Get serious!