I knew there was something missing from the discussion of photos in uniform on campaign web sites, and I found it. Neither Jim or Jeff are in violation of the regulations.
DOD Directive 1344.10, February 19, 2008, says:
4.3. Additional Limitations on Nomination or Candidacy and Campaigning
4.3.1. Members not on active duty who are nominees or candidates for the offices described in subparagraph 4.2.1. may, in their campaign literature (including Web sites, videos, television, and conventional print advertisements):
220.127.116.11. Use or mention, or permit the use or mention of, their military rank or grade and military service affiliation; BUT they must clearly indicate their retired or reserve status.
18.104.22.168. Include or permit the inclusion of their current or former specific military duty, title, or position, or photographs in military uniform, when displayed with other non-military biographical details. Any such military information must be accompanied by a prominent and clearly displayed disclaimer that neither the military information nor photographs imply endorsement by the Department of Defense or their particular Military Department (or the Department of Homeland Security for members of the Coast Guard); e.g., “John Doe is a member of the Army National Guard. Use of his military rank, job titles, and photographs in uniform does not imply endorsement by the Department of the Army or the Department of Defense.”
You can view the entire directive here:
Hopefully that ends that silly distraction.